Real Media News

Kansas City Chiefs - Trace Adkins

Real Media recently completed work on a project that highlights the start of 2009 season for the Kansas City Chiefs.

The projects features Country Music star Trace Adkins on camera narrating through images of Chiefs history and past stars.  The project signifies a new start for the Chiefs with new GM Scott Pioli and new coach Todd Haley.

The final video includes 3D modeling, rotoscoping, compositing, motion tracking and detailed VFX work.

Trace Adkins was shot on green screen at the Real Media studios in Kansas City.  The team at Real Media rotoscoped over 20 shots for the project in After Effects.  A 3D stage was created and motion tracked into Arrowhead stadium in 3DS Max.  The final finishing and sound was completed on AVID and Protools.

The project is currently being shown as a :30 second spot and as a 2:00 presentation for the Chiefs website.  You can see the web version at www.kcchiefs.com

Kansas City Royals Hall of Fame

Real Media was recently awarded the contract to produce all of the HD video vignettes for the brand new Kansas City Royals Hall of Fame Museum located in the newly renovated Kauffman Stadium. 

The finished project will be comprised of nearly 2 hours of HD content on everything from Ewing Kauffman and the history of the storied franchise to the 85 World Series and much more.

The production process has already begun. To date we have already shot interviews with Willie Wilson, Art Stewart, George Brett, Frank White, Fred White and Denny Matthews.  There are some great story lines developing as well as some great inside scoops on some of the most historic moments in Royals history.

HD Kiosks will be located throughout the Museum and will take visitors through Royals history with compelling interviews, highlights and stories about the organization, players, managers and fans.  

We are very proud to be chosen for such an important project not only for the Royals, but for Kansas City.  More to come on this project.

Go Royals!

PHITEN - MLB Fanfest

Real Media recently completed a tradeshow video in HD for Phiten that aired at the MLB Fanfest in New York. 

The video features animations of the Phiten technology, testimonials, features and benefits as well as TV spots.  The video was delivered on Blu-ray and received rave reviews.

The Titanium technology is really taking off!  The benefits are truly remarkable.  Clay Buckholz of the Boston Redsox never takes his Phiten titanium necklace off!

This was a challenging and rewarding project as it required us to create 3D animations, motion graphics and compositing.

KANSAS CITY SKY SHOW 2008

Real Media recently worked on the video for the Kansas City Sky Show 2008. 

The show was created to be a multimedia presentation with fireworks, HD video and and music.  The complete show lasted about 30 minutes.  Real Media's contribution was a variety of HD footage shot around Kansas City including time lapse footage, KC landmarks, fountains and people.  The project was then edited and delivered on HDCAM to be presented on the new Royals HD video boards.  The show was a huge success and the game was sold out.  The Royals are talking about making this a yearly tradition.  Here is a press release in the KC Star.

Royals add more fireworks, T-Bones want your mullets and do you remember the A’s?

By WARD TRIPLETT

The Kansas City Star

Fireworks shows are a Friday night tradition at Kauffman Stadium, but the one scheduled this Friday could start a tradition of its own.

Pittsburgh Pirates 2008 Graphics Package

The Pittsburgh Pirates recently contracted with Real Media to create several elements for their 2008 season.  These elements included starting lineups, logos and a rain delay animation.  These elements were created for both the main video board and and the ribbon boards in PNC Park. 

A 3D Pirate ship was created for use as a background for highlighting the players.  The 3D model was created with Pittsburgh Pirates logos and branding on sails and various parts of the ship.  The players headshots are displayed on different parts of the ship.  Ribbon board animations were built to coincide with the starting lineup animations.   

Houston Astros 2008 Graphics Package

The Houston Astros recently contracted with Real Media to create a game opening video and headshot templates.

The creative direction for the project was based on an idea from the Astros staff to create a 2D environment that has a 3D look with movement, depth of field player highlights and headshots.  We created this look with digital pictures of different areas of the metro Houston area.  We then cut the pictures  up and assembled them in 3D layers to create the movement and depth of field.

Once the animation and movement were created we composited highlights, player posters, headshots and storm clouds in the various environments.

We also created a 3D animation of the Astros train for 2 of the key scenes.  Lighting and particles were created in After Effects and motion tracked into the scenes. Sound effects were added as well as a sound track edited to match the animation.

After Effects files were provided to the Astros so they could update the headshots and open with highlights as needed through out the season.

You can see the work on our website www.realme.com under the portfolio section.

Cincinnati Reds 2008 Graphics Package

Real Media recently contracted with the Cincinnati Reds to create a graphics and animation package for the 2008 season. To begin the process Real Media spent a week in Sarasota at the beginning of spring training shooting the players for promos, headshots and starting lineups.  Footage was shot with XDCAM HD.  All of the player footage was shot on a green screen set in the Reds clubhouse.  Footage was also acquired in HD for the player run on.

The team headshots were created with 3D elements from the stadium model created from previous projects.  The trademark stacks from Reds stadium were used as a background and animated shooting off like roman candles.  These elements were combined with the green screen shots of players and player highlights with a 300 look. 

The player run on was created with the theme of preparing the field and team for battle. Shots from Sarasota were composited with the 3D stadium in the background to create the look of an intense hyper realistic atmosphere.  Lens flares and a very specific color palate were used to create this look. 

Player highlights are used with the headshot look on the more up tempo section with the climax of the open ending on new Reds manager Dusty Baker. 

Player introductions are used from this same look and built with flexibility to change the lineup for each game.

In addition, Real Media created a logo package, matchup loops and backgrounds for the Reds production crew to use for a variety of uses. 

You can see the work on our website www.realme.com under the portfolio section.

BIG XII Championship

Real Media was asked to create a logo package for the Big XII Championships in football and basketball.  We have a great relationship with the conference and have been given creative freedom to go pretty much any direction we desire with the creative. 

A key to the whole process is that the logos have to work for both the football and the basketball championships.

The football logo animations ran at the Alamodome in San Antonio.  We created logo animations for each team, sponsor and the conference.

Kansas City Chiefs

Real Media just finished a variety of in-game elements for the Kansas City Chiefs. We feel privileged to work with our hometown team.  It's awesome to play a part in creating home field advantage in one of the most storied NFL stadiums in history -  Arrowhead Stadium.   We created several elements for the Chiefs this year including fan prompts, logo loops, backgrounds and sponsor animations. 

One of our favorites this year is the "Chiefs Jukebox".  This is a sponsorship element created to highlight players and local radio stations. Its been very successful.

Many teams are moving away from typical advertising and sponsorships in stadiums.  TV spots in game are becoming a thing of the past.  Now teams are looking to recoup those sponsorship dollars with elements that add to the entertainment value of the game day experience.  It 's a win/win for everyone involved.  Fans no longer have to sit through annoying commercials, teams still have an advertising revenue stream to work with and sponsors are presented in much better light which can only enhance their image and branding efforts if implemented correctly.  That's where Real Media can be a huge a sset to teams and sponsors.

Fighting Illini

Real Media recently completed several projects for the University of Illinois football and Basketball teams.  Illinois came to Real Media for help in creating head shot templates for football and basketball as well as fan prompts and sponsorship elements.  For football, we created a head shot template that highlighted the construction going on in Memorial stadium.  3D elements, effects and sound effects were used to create the template.  Motion tracking information was transfered to After Effects so the Illini production staff could insert player shots and stats.

For Basketball we were asked to create a transformer look.  We sliced and diced the Illinois I and transformed it into another head shot template as well as screen for displaying highlights in the team open.

Again, Real Media provided the AE files to provide the most flexibility to the production staff.