Real Media just finished a variety of in-game elements for the Kansas City Chiefs. We feel privileged to work with our hometown team. It's awesome to play a part in creating home field advantage in one of the most storied NFL stadiums in history - Arrowhead Stadium. We created several elements for the Chiefs this year including fan prompts, logo loops, backgrounds and sponsor animations.
One of our favorites this year is the "Chiefs Jukebox". This is a sponsorship element created to highlight players and local radio stations. Its been very successful.
Many teams are moving away from typical advertising and sponsorships in stadiums. TV spots in game are becoming a thing of the past. Now teams are looking to recoup those sponsorship dollars with elements that add to the entertainment value of the game day experience. It 's a win/win for everyone involved. Fans no longer have to sit through annoying commercials, teams still have an advertising revenue stream to work with and sponsors are presented in much better light which can only enhance their image and branding efforts if implemented correctly. That's where Real Media can be a huge a
sset to teams and sponsors.
Comments