Real Media News

Kansas City Chiefs - Trace Adkins

Real Media recently completed work on a project that highlights the start of 2009 season for the Kansas City Chiefs.

The projects features Country Music star Trace Adkins on camera narrating through images of Chiefs history and past stars.  The project signifies a new start for the Chiefs with new GM Scott Pioli and new coach Todd Haley.

The final video includes 3D modeling, rotoscoping, compositing, motion tracking and detailed VFX work.

Trace Adkins was shot on green screen at the Real Media studios in Kansas City.  The team at Real Media rotoscoped over 20 shots for the project in After Effects.  A 3D stage was created and motion tracked into Arrowhead stadium in 3DS Max.  The final finishing and sound was completed on AVID and Protools.

The project is currently being shown as a :30 second spot and as a 2:00 presentation for the Chiefs website.  You can see the web version at www.kcchiefs.com

PHITEN - Joba Chamberlain Spot

Real Media recently spent a few days on location shooting a TV spot for Phiten-USA in Pittsburgh, PA.  It was decided that Pittsburgh provided the best opportunity to shoot Joba Chamberlain before the MLB All-Star break. 

Our DP Ken Brown found an incredible location about 2 miles from the Pirates Stadium to shoot the spot. 

The spot features Joba throwing balls against a brick wall with a batter drawn with chalk.  We literally had about 2 and a half hours to shoot all of Joba's shots.  We were cranking.  We had crew of 10 people on location to pull it off. 

In the same day we shot some kids inside of an old firehouse.  They react to the ball as it breaks through the brick wall. We had an awesome day and Joba was fabulous to work with.  The spot is running on the YES network in New York.  We finished t he spot just in time to run during the All-Star break in New York.

Real Media Featured on KSHB-TV

Real Media was recently the focus of a local Kansas City news feature called "Business in Action".  The story was done by the local NBC affiliate KSHB 41 and news anchor Mark Clegg.  You can see the video feature here.  We've received a lot of very positive feedback from the story.  Kudos to Mark Clegg and KSHB for a great job!  Here is the story.

**** The Story****

The next time you attend a sporting event, pay special attention to the big screen. Chances are the high-tech visual effects might be the work of a metro production house.

Real Media does it all when it comes to production design. The Lenexa company is in its 11th year.

Whether it is in-house production, using their green screen studio or a location shoot, they have the state of the art equipment to do the job right.

These days, the bulk of their business comes from the wide world of sports.

"We work with half of the Big 12 colleges on creating elements for their scoreboards," Brad Burrow said. "So K-State, KU, Baylor University, Oklahoma."

Burrow also listed Missouri and Ohio State University as current clients.

PHITEN - Experience The Energy

Real Media has recently contracted with PHITEN, a Japanese company that manufactures Titanium products that help stabilize the body's natural systems and functions, to create television spots.  The marketing campaign is called "Experience the Energy".

The Real Media team spent 3 days in Fort Myers, Florida shooting spots with Josh Beckett and Clay Buchholz from the Boston Red Sox.  The Spots were shot in HD on green screen with HMI lighting.  The spots were written by Don Schmidt and directed by Brad Burrow.  Ken Brown was Director of Photography.  The crew consisted of a digital imaging technician a lighting director and two grips.  Real Media also included a still photography package. Stills were used for the PHITEN website and promotional materials.

The televisions spots will air in local markets and possibly nationally.  The image spots were created to promote the PHITEN brand and to create product awareness.  If you keep your eyes out during MLB games you will see many of the current players wearing the necklaces.  Buchholz and Beckett both love the necklaces and rarely take them off!  Both players were great to work with!

Chicago Bears TV Spot

The Chicago Bears recently contracted with Real Media to produce a TV spot to promote their merchandising efforts and online store.

As part of the creative they asked us to come up with a concept to incorporate gift cards and pictures of various merchandise.  They also wanted to use a marching band soundtrack.

Our creative staff came up with the idea of creating a marching band comprised of Bears gift cards holding up banners of various merchandise.

 

We created the 30 second spot and delivered the final product in less than 2 weeks!

KU vs MU Border Showdown

Real Media was recently commissioned to create a logo animation for the KU versus MU Border Showdown at Arrowhead Stadium. 
The logo was created to run on the Arrowhead Stadium video boards.  The game turned out to be one of the biggest in the historic rivalry of KU and MU football.  The game was broadcast live on ABC.  While preparing for the game the producers from ABC saw the logo animation on the video boards and asked if they could use it in their live broadcast.  Pretty cool! 

They ended up using the logo animation on their game open and during the live game presentation as well.  This was an unexpected Thanksgiving bonus!

Baylor Athletics TV Spots

Real Media recently finished work on several broadcast spots for Baylor University Athletics.  The scope of work included TV spots for Football as well as Men's & Women's Basketball.  The spots were created with the marketing theme "it's more than just a game".   

The football spots were created with a 2D motion graphic feel and feature Floyd Casey Stadium as an event destination for Baylor Football fans.  The spots were branded with baylor colors and the more than just a game tag. The spots where shot in August in the stadium visiting team locker room as well as on the Real Media sound stage.  The challenge was shooting realistic football movement in relatively small area.  We pulled it off with an extensive lighting set-up and then many hours of compositing.

The Men's basketball spots feature a similar look to the football spot only with basketball players.  For this spot we created the Ferrel Center 3D and then converted it to a 2D look.  The Stadium was created to be used as background for the motions graphics and the game highlights.  This section was created to be easily updated by the Baylor Vision production staff.  The spots were shot in September on large bluescreen in the Baylor Basketball practice facility.

Women's Basketball spots featured the team working out in a boot camp type of environment while preparing for the season and games.  The women were shot in fatigues and boots.  The local ROTC was gracious enough to allow us the use of several Humvees to transport the girls from the boot camp to the stadium.  The spot ends with girls walking into the Ferrel Center as a group with Highlights displayed over the shots.  The whole scene was shot over a two day period.

AVID Contest Update

Congratulations to Jefferson and the gang at Real Media. 
Their spot "The Pitch" finished in the top 50.  As far as we
can tell they came in at number 9.  This was completed in
less than 4 hours. Awesome job guys ...  and gals!

Baylor Basketball

PRESS RELEASE

LENEXA, KANSAS

- Real Media announced today the completion of two commercial spots for Baylor University's Men’s and Women’s basketball teams. Each individual spot features players and coaches from the respective teams.

“Baylor has a longstanding tradition of excellence,” Says Brad Burrow, President and Owner of Real Media, LLC, “and we’re thrilled to be a part of that tradition, helping promote the two teams for the 2006 and ’07 season. It was important for us to not only show the players’ athleticism, but the unique qualities of their personas as well.”