Real Media was recently the focus of a local Kansas City news feature called "Business in Action". The story was done by the local NBC affiliate KSHB 41 and news anchor Mark Clegg. You can see the video feature here. We've received a lot of very positive feedback from the story. Kudos to Mark Clegg and KSHB for a great job! Here is the story.
**** The Story****
The next time you attend a sporting event, pay special attention to the
big screen. Chances are the high-tech visual effects might be the work
of a metro production house.
Real Media does it all when it comes to production design. The Lenexa company is in its 11th year.
Whether it is in-house production, using their green screen studio or a location shoot, they have the state of the art equipment to do the job right.
These days, the bulk of their business comes from the wide world of sports.
"We work with half of the Big 12 colleges on creating elements for their scoreboards," Brad Burrow said. "So K-State, KU, Baylor University, Oklahoma."
Burrow also listed Missouri and Ohio State University as current clients.
Real Media also does a lot of work for Major League Baseball.
They just finished work for the Reds, the Astros, the Brewers and the Pirates, which means a lot of deadlines but lots of thrills too.
"There's a lot of intense pressure when you're getting to the point of delivering something," Burrow said. "But when you actually get it finished, and if you can be there to see it debut, and see the fans react to it, that's when you really get the big jolt out of it."
That jolt comes after months of tedious work, compiling hundreds of pieces of video.
Real Media just finished a project in Cincinnati to announce Ken Griffey Jr. It started with Griffey standing in front of a green screen set up in a conference room at spring training camp.
"We did all of the player head shots," Burrow said. "Their opening video which plays right before the team runs out on the field."
Real Media also produces game opening videos and to keep fans riled up, they design interactive games that bring a whole new meaning to the old hot dog race.
"It's a three-car race and so we've done nine versions of the race with different outcomes," Burrow explained.
After a decade of growth, these days Real Media says much of their business comes from word of mouth.
"We've just been blessed," Burrow said. "We've had some really neat opportunities to build key relationships with key people in the industry."
That means Real Media is quick to give back. They have worked with a number of non-profit companies in the metro to help them with video projects that they otherwise couldn’t afford.