Real Media has recently contracted with PHITEN, a Japanese company that manufactures Titanium products that help stabilize the body's natural systems and functions, to create television spots. The marketing campaign is called "Experience the Energy".
The Real Media team spent 3 days in Fort Myers, Florida shooting spots with Josh Beckett and Clay Buchholz from the Boston Red Sox. The Spots were shot in HD on green screen with HMI lighting. The spots were written by Don Schmidt and directed by Brad Burrow. Ken Brown was Director of Photography. The crew consisted of a digital imaging technician a lighting director and two grips. Real Media also included a still photography package. Stills were used for the PHITEN website and promotional materials.
The televisions spots will air in local markets and possibly nationally. The image spots were created to promote the PHITEN brand and to create product awareness. If you keep your eyes out during MLB games you will see many of the current players wearing the necklaces. Buchholz and Beckett both love the necklaces and rarely take them off! Both players were great to work with!