Real Media recently finished work on several broadcast spots for Baylor University Athletics. The scope of work included TV spots for Football as well as Men's & Women's Basketball. The spots were created with the marketing theme "it's more than just a game".
The football spots were created with a 2D motion graphic feel and feature Floyd Casey Stadium as an event destination for Baylor Football fans. The spots were branded with baylor colors and the more than just a game tag. The spots where shot in August in the stadium visiting team locker room as well as on the Real Media sound stage. The challenge was shooting realistic football movement in relatively small area. We pulled it off with an extensive lighting set-up and then many hours of compositing.
The Men's basketball spots feature a similar look to the football spot only with basketball players. For this spot we created the Ferrel Center 3D and then converted it to a 2D look. The Stadium was created to be used as background for the motions graphics and the game highlights. This section was created to be easily updated by the Baylor Vision production staff. The spots were shot in September on large bluescreen in the Baylor Basketball practice facility.
Women's Basketball spots featured the team working out in a boot camp type of environment while preparing for the season and games. The women were shot in fatigues and boots. The local ROTC was gracious enough to allow us the use of several Humvees to transport the girls from the boot camp to the stadium. The spot ends with girls walking into the Ferrel Center as a group with Highlights displayed over the shots. The whole scene was shot over a two day period.